Community Manager guide. Part Three – Online Spam



Navigating the world of web 2.0 is not easy. It would seem that anyone can join the online community in a very simple way. Yes, you may, but you will not do much if you are not able to find yourself among the community. There are many Internet users and their motives are different. Below, I look at spammers operating on the web.


Internet user spammer

The definition, in a nutshell, would describe him as a person who deals with littering the Internet. However, when dealing with spam, we must mention several of its aspects. Specialists do not fully know where the term “spam” came from and are trying to find the source of the definition in the name of tinned meat (SPAM) popular during the Second World War. However, this phenomenon began to be noticed from the very beginning of the network’s existence.

The spammer may act consciously (the vast majority) or not. In the second case, the spammer is a kind of victim whose computer has been infected with malware and serves as a so-called zombie computer. Then, such equipment is used for various types of illegal activities (including mass duplication, sending spam mails, DdoS attacks, displaying advertisements), for which an unaware victim is responsible.

What is spam?

What does spam look like? First of all, it is content unwanted for the addressee, the receipt of which he has not consented to, and it is identical for all people who receive it. Most often, spam is to encourage people to visit a specific website, store in order to generate traffic, or be tempted to an offer (usually medicine and pornography) or, what is most dangerous, when a spammer impersonates an existing website in order to obtain information or money. The content of such messages most often says that a distant relative left us a great inheritance or we won a lot of money, even though we did not participate in any competition. The money will be paid to us after the payment of the operating fee and then the contact is completely cut off.

There are also letters impersonating a bank, which asks you to confirm all data and log in to the website. The link in the message leads to a specially crafted page that does not differ from the original one. However, when we provide our true data / codes / passwords, we can lose all money.

Spam is not only dangerous to users, but also to the entire network infrastructure. Messages are not sent individually, but in hundreds of thousands of copies, which is a burden on the bandwidth and slows down the performance of servers.

Additionally, it is a source of various types of viruses and malware that can damage your computer and cause data loss. Moreover, spam reaches everyone regardless of age, and younger users are exposed to, for example, a message containing pornographic pictures.

More spam than mails

Another problem is the mail handling at a time when spam on the Internet is abundant. In the past, when the day began with checking the mail, we only received letters that interested us. Now, most of them are spam, which we have to go through in order to find valuable content. Most free e-mail providers implement many sophisticated ways to fight spam, and it may also happen that our messages may be mistakenly considered spam and we may not be able to send any letters.

Jakub Markiewicz
Jakub Markiewicz
Hi, I am the author of the blog and series of thematic portals since 2013. I have nearly 15 years of experience in working in the media, marketing, public relations and IT. If you are interested in cooperation, you would like me to write about something or test a product - let me know.
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